UX Strategy is the perfect place to meet user-centered design.
A UX strategist is an expert in these two fields.
The Starbucks app provides a perfect example of UX approach. Digital commitment is one of the cornerstones of the app, which helps users return for more. The app is easy, engaging and inventive that replicates the coffee chain’s in-store experience.
And with clients, what makes the app click include features like:
• Mobile payment
• Engaging in loyalty
• Integration with several services or platforms
• Users-oriented design and ordering
Scott Maw, CEO Starbucks, said that customers with digital connections to the company and the users of the Starbucks Rewards programme were all responsible for the company’s success in sales.
There’s a catch there.
A digital product is unable to offer everything to all. Therefore, while priority is given to priority usage cases, the challenges to resolve and the features to incorporate should be a careful balance.
This is why UX assists individuals to communicate with or experience the product or service of a brand. It is precisely linked with the corporate vision, user needs and technological skills. It indicates which problems to concentrate first and then solve.
In short, UX Strategy supports a uniquely combined UX thinking, instruments and activities. It ensures both clients and the brand at the end of the day get value. It’s all about finding the appropriate details to provide a fantastic customer experience.
How are the UX Design and UX Strategy differences?
UX and UX can multiply overlap, but they are not the same. Every career is the major difference. Although UX design focuses on the experience of end users, UX strategy is also intended to ensure that design finally satisfies the business goals.
How do you feel about the UX strategy process?
Process of UX Strategy
Jaime Levy explains in her book UX Strategy: How to devise innovative digital products that people want – you don’t want a North Star to guide your UX strategy; you want a goal or point to lead every time you turn around.
The key pillars of the UX strategy resonates (researching, planning, testing, and validation).
A UX strategist provides the fit for the brand or business termed a product market. This ensures that the product or service is requested. The strategist must above all ensure that the development of the product is in keeping with the business plan.
Consider some of the shared steps of a robust UX strategy:
Interviews with stakeholders;
• What is the mission and vision of the company?
• What are the product/service goals and targets?
• Are the targets and targets set in a budget?
• How much is the scope of the project?
• What are the measurements of success?
Conduct User Research
• Who are the audience / target users?
• What are their devices?
• What are their problems at present?
• How can the issues be addressed?
• Why does the existing product/service not be used?
Conduct competitive analysis and research
• Who are the primary players?
• What are the measures taken by competitors?
• How can I generate a distinctive brand value proposal?
Additional roles and duties
• Develop a strategic plan and overall approach;
• Provide stakeholder strategy briefs and accounts
• Lead projects from a UX perspective through a user-focused approach;
• Prioritize projects and help to deliver effectively;
• Collaborate with designers and developers to ensure they are aligned with business objectives • conduct regular website or app audits and analyze data
• identification the recommended design changes and potential future opportunities
Now that you know the processes of UX, let us examine some of the popular tools that UX strategists use:
1. Model of business Canvas or BMC – This tool is used by UX strategy workers to visually summarise the core company or product business. It allows people to comprehend how companies or products produce, produce or capture value. Furthermore, the tool ensures that the activities conform to the value proposition of the brand.
2. Value Map – This is a terrific tool that enable UX strategy developers and product managers to get UX designers and managers into the same page by showing the values and needs of users and companies.
3. Stakeholder Map – helps to determine and the relationships between different factors involved in a product or service.
4. Product Roadmap – This is a key tool to see how a product will change over a particular period of time.
5. Wireframe Software – Wireframing is a key component of UX strategists’ efforts to show them how user and corporate needs may be fulfilled through design. The strategists employ a number of wireframing technologies.
What are the skill sets needed to be a UX strategy designer?
The talents needed for a UX strategist cannot be defined by a defined rule.
Yes, you can search for specific common skill sets – soft skills, design thought, negotiating ability, etc. At a wider level, however, a UX strategist must develop several important skills:
1. UX design concepts – well versed – A Fair Event UX Strategist is a UX designer for food, drinks and sleep. When looking at the designs kids can distinguish the wheat from the string. In other words, you should immediately know which design will hook users up to the end. This comes with years of continuous practice, of course.
2. Human-centered design knowledge – Consumer behaviour and human psychology are crucial if the optimum user experience is to be created. A UX strategist should understand why his user uses the product or service to take certain steps. They can achieve the optimum product-market fit with this assurance.
3. Know the business pulse – business choices and a large user experience may not / be the same thing more frequently than not. Ergo, a UX strategist, must grasp the company’s pulse.
4. Inquisitive nature – UX strategists need fresh ideas frequently. They need to examine 5 Ws and 1 H (Who, What and Who) of design
The quote summarises the importance of product design user experience. Remember, a strong user experience strategy offers an essential scaffold to place the company in the ever-changing UX/UI design environment, achieve customer loyalty and revenue. For companies, hiring the best UX strategists for their aims is therefore important.
For more news updates also read our blog – The digital business building blocks